We begin organically, getting to know our client through consultations, meetings and an interactive interview. Understanding the core of our clients' product and values, we are able to best visualized the future of their brand and its place in the market.
Information and Inspiration:
Intensive comparative market research then follows. We evaluate the competition, the customers, the potential customers and the entirety of the product, giving us insight, information and inspiration.
To the drawing board! We love sketches. It is part of our creative process, part of our inspiration, part of what sets us apart. We create original designs with you in mind. Nothing borrowed, nothing copied. Just us and our sketch books to begin the creative process.
This is where form and function align. Original concepts are expanded, examining and evaluating all communicative factors including style, color, type font, and design. With this step and client feedback and discussion, we come to a final, cohesive identity that is engaging and effective.
The launch of your new identity. Any necessary client preparation and education are carried out, and all pieces and aspects are completed, implemented and delivered to you in final format.